Pain Point

The main issue I faced was getting decent traffic that actually converts. I tried a couple of ad platforms, but either the traffic quality was low or the ads were not approved properly. On top of that, pharmacy ads come with a lot of rules, so even small mistakes can mess up the campaign. It gets frustrating when you spend money but do not see consistent results.

Personal Test and Insight

After testing different approaches, I realized that just sending traffic is not enough. The intent behind the traffic matters a lot. For me, native ads worked better than regular display in some cases because they felt more natural. Push traffic was useful too, but mostly for bringing back users rather than first-time conversions.

I also found this article while looking for better ways to run pharmacy ads, and it gave me a clearer idea of how to approach campaigns step by step. One thing that helped me was simplifying the landing page. Earlier, I had too much information, which probably confused users. Once I made it cleaner and more direct, conversions improved slightly.

Another thing I noticed is that testing different locations made a difference. Some regions just respond better to pharmacy offers, so filtering traffic helped reduce wasted spend.

Soft Solution Hint

If you are stuck like I was, I would suggest not overcomplicating things. Start with one traffic source, test a few creatives, and keep your landing page simple. Once you see something working, then slowly scale it.

I am still learning, but it feels like pharmacy ads are more about patience and small improvements rather than quick wins.