Anyone tried NFT advertising in tougher GEOs?
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I’ve been thinking a lot about how tricky it can be to get any sort of stable conversions when running NFT advertising in certain GEOs. Maybe it’s just me, but some regions feel like they’re running on a completely different wavelength. What works perfectly in one place suddenly falls flat somewhere else, and it made me wonder if anyone else has gone through the same cycle of confusion.
When I first got into NFT advertising, I honestly thought the formats themselves were pretty straightforward. A banner here, a native ad there, maybe some push notifications and that would be enough. But as soon as I tried targeting tougher GEOs, everything felt off. CTR dropped, conversions dipped, and even engagement looked tired. I kept asking myself: Is it the format? The audience? The timing? Or maybe I was totally overcomplicating it.
The real pain point for me was not knowing whether people in those regions even connected with the typical NFT ad formats. Some GEOs respond fast to visual-heavy creatives, while others ignore them completely. I used to think a flashy NFT visual would grab anyone’s attention, but that was definitely not the case. In a few places, the flashier the ad, the more it blended into the noise.
So I decided to step back and look at what other people were doing. I tried testing small batches of different formats just to get a feel for patterns. Surprisingly, simple formats worked better than the dramatic ones. Standard native ads with casual, almost low-effort visuals were getting more clicks than fancy banners. It felt weird at first—why would a plain-looking NFT promo perform better than the ones I spent more time designing? But after a while, it made sense. Some audiences just want information without the overwhelming “look at me” vibe.
One thing that really stood out was that certain NFT advertising formats worked way better when they blended with the surrounding content. Native ads looked like part of the conversation rather than a billboard forcing its way in. Meanwhile, banner ads were hit-or-miss depending on the region. In some GEOs, they did okay, but in others, they were basically invisible.
I also tried small bite-size video formats—nothing too polished, just quick clips showing what the NFT was about. Those seemed to help in regions where people responded better to movement rather than static images. But again, not every GEO liked it. I guess tough regions really require you to approach things like an experiment: throw a few things at the wall and just see what actually sticks.
After a while, I noticed a trend: the more “human” the ad felt, the better it performed. Especially in GEOs where NFT ads tend to get lumped in with generic crypto promos. If the ad looked like a real person sharing something cool or giving a small tip, it pulled more interest. I’m not saying this is some magic trick, but it did make the engagement feel more natural.
If anyone else is running into the same issue, I’d say the biggest thing that helped me was not sticking to just one format. Mixing things up a little, swapping between native, simple display ads, and short videos gave me a better picture of what people actually wanted to see. I also checked out some breakdowns on different formats to understand why some GEOs behave differently. This page had a decent overview of targeted NFT advertising options, which helped me see what I might be overlooking.
I’m still experimenting, honestly. I don’t think there’s one perfect format that works for every tough region, but I do think there’s a pattern you can uncover if you test small and watch how people respond. If anyone here has cracked the code on specific GEOs, I’d love to hear what formats worked best for you. I feel like everyone in this space is trying to figure out the same puzzle, just from different angles.
Anyway, that’s been my small journey with NFT advertising in tricky regions. Still learning, still messing up, still finding surprises. If you’ve been experimenting too, drop your experiences—would be fun to compare notes.