How do NFT publishers make money through the ad network?
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Could you elaborate on your reasoning for this response?
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NFT publishers make money through ad networks by monetizing the traffic that visits their NFT-related websites or platforms. When they join an NFT ad network, they allow targeted ads—often promoting crypto, blockchain, or other NFT projects—to be displayed on their site. These ads can be in formats like banners, native ads, or pop-ups. The publishers earn revenue either per click (CPC), per thousand impressions (CPM), or through affiliate commissions if users take specific actions like signing up or making a purchase. Since NFT audiences are niche and valuable, advertisers are willing to pay a premium to reach them, allowing publishers to generate consistent income by leveraging their traffic, content, and engaged Web3 communities.
