How to ensure compliance in antivirus ad campaigns?
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Choose platforms that allow antivirus ads and follow their guidelines to avoid disapprovals and suspensions.
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Absolutely, ensuring compliance in antivirus ad campaigns is something I’ve had to learn through a mix of trial, error, and finally, structure. When I first started running ads in this niche, I didn’t realize how strict the rules could be—especially with platforms flagging anything that even seemed misleading.
Here’s what’s worked for me:
Transparency is key – Make sure your landing pages and creatives clearly state what the software does and doesn’t do. Avoid exaggerated claims like “100% protection” or “Instant virus removal,” which can trigger compliance issues.
Stick to reputable ad networks – I’ve had good experience using 7Search PPC. What I appreciate is their flexibility in niche categories like antivirus software, but they still maintain a decent standard when it comes to content review. I’ve found their guidelines helpful—not overly restrictive, but clear enough to follow.
Disclaimers matter – I started adding visible disclaimers on all my pages, like stating that results may vary or clarifying the nature of the tool (e.g., free scanner vs. full antivirus suite). That made a noticeable difference in approval rates.
Stay updated – Policies can shift quickly. I now make it a point to check ad platform updates monthly, especially around sensitive niches like antivirus, health, or financial products.