Anyone tried Dating Push Ads for better ROI

[johncena140799]

I’ve been experimenting with different traffic sources for a while, and something about Dating Push Ads kept pulling me back. Not because they looked magical or anything, but because I kept seeing mixed opinions from other advertisers. Some folks swore they cracked the code. Others said it burned their budget faster than anything else. That’s what pushed me to look deeper and figure out what actually works in a real setup, not just in theory.

At first, I didn’t expect anything special. Most of us hear the usual talk about push ads being unpredictable or full of random traffic. I had the same doubts. I wasn’t sure if users clicking these notifications would actually be interested in dating offers, or if they were just tapping out of curiosity. It almost felt like a gamble, and honestly, the first few tests made it seem like those doubts were right.

My early campaigns weren’t great. I set broad targets, ran generic creatives, and expected the algorithms to figure it out. They didn’t. The traffic came, but the conversions didn’t follow. I started wondering if the whole idea of scaling dating offers with push ads was just exaggerated. It was frustrating because push ads look simple from the outside. You upload a short message, choose an image, pick a target, and that’s it. But when you’re actually running them, you realize all the small decisions matter a lot more than they seem.

After a few rough results, I changed the way I looked at it. Instead of treating push ads like a plug-and-play tool, I tried understanding what kind of users respond to them. Push traffic behaves differently from banner or search traffic. People don’t open these notifications with the same mindset as when browsing a landing page on purpose. They react more on impulse. Once I started thinking along those lines, things got clearer.

The biggest shift for me was focusing on user intent, even on a low-intent format like push. For dating offers, curiosity is everything. So I stopped using direct lines like “Meet singles near you” and started using messages that sparked curiosity without overselling. Surprisingly, shorter messages worked better for me. Something simple, almost like a random notification someone might actually get on their phone, pulled more engaged users.

Another thing I noticed was timing. This is something people mention in passing, but I didn’t realize how much it matters until I split tested it. My best conversions came during late evenings, not mornings or afternoons. It makes sense though. People are relaxed, on their phones, not busy with work. A small change like adjusting delivery hours made a bigger difference than I expected.

Then there’s the image. I always assumed the picture was the easiest part. Turned out it wasn’t. The picture has to blend into the usual phone notifications and still grab attention. Overly polished images didn’t work for me. More natural, relatable visuals did. It felt like users trusted them more.

Targeting was another area where I kept making mistakes. I started too broad, thinking I’d filter later. Looking back, that’s the main reason the first tests failed. Narrow targeting based on device type and certain geos gave me a more stable performance. In some regions, CTR skyrocketed, but conversions were weak. In others, CTR was average, but the users who clicked were genuinely interested. I think everyone running Dating Push Ads needs to go through this phase of figuring out which geos behave in what way.

After a bunch of trial and error, I reached a point where my campaigns actually became profitable. Not in a dramatic overnight jump, but gradually. That’s when I understood why people say there are specific ways to gain 5x ROI using Dating Push Ads. It’s not some hidden hack. It’s more about stacking small adjustments until the whole thing works together. If anyone wants a detailed breakdown, I found this guide pretty close to what I experienced:
Ways to gain 5x ROI using Dating Push Ads

What helped me the most was treating push campaigns as something you tune over time, not something that works from day one. The more I tested little tweaks, the more consistent the results got. I also stopped expecting push ads to behave like other traffic sources. When I adjusted my mindset, it became easier to understand the patterns.

If you’ve been struggling with dating offers on push ads, the only real advice I can give is to look at the basics again. Messaging, visuals, timing, geo testing, and device filters. When these things line up, push ads can actually bring solid results. Not every campaign will hit high ROI, but the good ones make up for the average ones.

I’m still testing new ideas, and I don’t think I’ve figured out everything yet. But compared to where I started, the improvement is obvious. If you’re thinking of giving Dating Push Ads another shot, it’s worth approaching them with patience. The small adjustments add up, and the results follow slowly but steadily.