The chain smoker, the first step to health would be to quit smoking. But this act alone will only will stop impeding the flow of oxygen into the body; it will also be necessary to increase the lung capacity so they can absorb more oxygen and thus circulate it throughout the body.
Understand what it takes to telemarketing data create a healthy business. We need to ensure that what is going OUT of our company isn’t sucking the life from it, and we need to be certain that what is coming in not only meets its operational needs, but exceeds them. This gives us ‘room to breathe’. Only when our company has this breathing room can we create, grow and evolve.
Bringing Logic Back into the Money Equation
One of the services I offer my clients is product development. Mostly, these are service products – training packages, corporate services, medical treatment packages, coaching packages, etc. A crucial part of the product development process is determining the right pricing for the product. The ‘right pricing’ must ensure that the company will be in a state of regular, positive cash flow once the products take root and start to sell.
My approach to the process is logical – not emotional. We start by looking at your outgoings, and differentiating between what is necessary and what is not. We look at all the ‘moving parts’ that comprise the operational ‘machine’ that is your business. Your website, computer, software, subscriptions, staff, admin assistance, office rental, travel, utilities, etc. are all part of that machine.
If clients have got themselves into a situation where their business has become dependent upon credit for its operations, I encourage them to make getting RID of these debts (and not creating more debt) their FIRST priory. I believe credit card culture – and the vile propaganda that our financial reliability is measurable by our credit ratings – has done more damage to our ‘developed’ society in the last 50 years than just about anything else. What I’ve seen is that, more often than not, eradicating debt is not so much a matter of making more money, but of overcoming the psychological and emotional dependency on credit.